THE ORGANIZATION OF PUBLIC EVENTS project

At the end of the year, "Towards the New Year” project was implemented, which included employing a "Santa Claus" and a photographer,  and printing New Year cards for the children with the Business Improvement logo. The youngest citizens of Niš had the opportunity to take pictures with "Santa Claus", get a New Year card from him, and come for their free photographs the following day. In this way, The Business Improvement District was promoted, while the parents were motivated to visit the District's area with their children again the next day.